Ad Analysis (Supplements)

-First product we have (above), is a protein supplement called 100% Gold Standard. Its a top end whey protein on the market right now. What makes this ad so unique is they use a ripped guy's chest for a whole page so you could put it up to your own chest to have an example of motivation of what you'd want your chest to be like. They have the slogan that "Big Looks get on You". So when you buy the protein powder,                              you'll get big by taking it.

                         -The next product we have is from a different company and it's a different supplement. This product is called C4. Its a pre-workout supplement that gets you pumped before a workout so your ready for your workout and want to train hard. They use a hook in which they add dynamite around the supplement to make it look dangerous and explosive. Saying when you take this supplement, your going to feel powerful and explosive during your workout.


The hook in both these products are extremely similar. They both use some sort power statement to show their product is worth having and using. Basically "If you take this product, you'll have this feeling/or look like this".